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Elysian Hotel Designs
Business Model Open-Ended Project
Date September, 2024
Segment Luxury Hotel
services Brand Identity, Visual Elements, Brand Design
Project Overview
The project overview for creating a brand identity for the Elysian Hotel aimed to establish a compelling and cohesive visual presence that reflected its commitment to luxury and exceptional guest experiences. Stakeholder interviews and surveys were conducted as part of this initiative to uncover the unique values and vision that Elysian aimed to project. Then, the planning phase involved setting timelines, budgets, and deliverables to ensure stakeholder alignment and smooth progress, resonating with the intended clientele.
This project involved drawing inspiration from the hotel’s architectural features, local culture, and natural surroundings. Prototypes and mockups were developed to illustrate how these visual elements would appear across various applications, such as signage, digital platforms, and printed materials. Collaboration with developers and printers ensured that the visual identity was consistently applied across all mediums, maintaining the brand’s luxurious appeal. This stage also involved creating brand guidelines that outlined how the visual elements should be used in different contexts, providing a reference for future marketing efforts.
The visuals design process typically involves the following steps:
Discovery: The discovery phase was crucial for establishing a solid foundation for the Elysian Hotel's brand identity. During this stage, in-depth study was conducted to understand the luxury hotel market, target audience, competitor brands, identifying gaps in the market, and current design trends.
Planning: This stage focused on translating insights into actionable strategies. The team outlined the brand’s mission, vision, personality, tone, and visual language, while also creating mood boards and preliminary sketches to ensure alignment with the luxury experience that Elysian seeks to provide.
Design: In this phase, the visual identity of the Elysian Hotel began to take shape. This included the creation of logos, color palettes, typography, and other graphic elements that reflect the brand's luxurious ethos. We crafted a unique aesthetic that evokes feelings of elegance and sophistication.
Development: The development phase involved implementing the finalized design elements into various brand touchpoints. This includes producing high-quality assets for both physical and digital platforms, such as brochures, flyers, and social media profiles.
