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Laundry Express Social Assets
business model Business-In-A-Box Project
Date October, 2022
segment Laundry Service
services Brand Identity, Visual Elements, Social Media Assets
Project Overview
DISCOVERY
- Brand Analysis: Examine the mission, values, and unique selling propositions
- Audience Research: Identify the target demographic like age, lifestyle, and preferences
- Competitor Review: Analyze the social media presence of competitors
- Trends Research: Check out graphic designs in the laundry or service industry
PLANNING
- Content Calendar: Develop a plan detailing what graphics will be posted and when
- Graphic Types: Decide on the types of graphics needed
- Guide Creation: To ensure style consistency across graphics and brand alignment
- Goals and Metrics: Define objectives for the graphics and how success will be measured
DESIGN
- Sketching Ideas: Focus on layout and composition
- Graphic Creation: Use design software like Adobe Illustrator or Corel Draw
- Visual Elements: Uses images that are relevant to laundry services
- Feedback Loop: Share initial designs with stakeholders for feedback
DEVELOPMENT
- Template Creation: Develop easily updated templates for recurring posts
- High-Res Formats: Export size-optimized graphics for different social platforms
- Scheduling Posts: Maintain a posting rhythm using management tools
- Social Monitoring: Track engagement metrics to evaluate graphic effectiveness
Designing social media graphics and templates for a laundry express service involves several key steps: discovery, planning, design, and development. This algorithm allowed us to create a cohesive and engaging visual identity for a laundry express service.
The brand visuals design process typically involves the following steps:
Discovery: The objective was to understand the brand, target audience, competitive landscape, and trends by answering questions such as: (1) What makes this service stand out in the market?; (2) Are the target audience busy professionals, families, or students?; (3) What visuals do competitors use?
Planning: The objective was to outline the strategy for visual content creation, such as: (1) promotions, service highlights, and community engagement posts; (2) promotional posts, infographics, or testimonials. (3) color palettes, fonts, and logo usage; (4) increasing engagement, driving traffic to the site.
Design: The objective was to create visually appealing graphics that convey the brand message effectively, such as: (1) Start with rough sketches or wireframes for different graphic types; (2) Use brand colors, typography, and imagery that resonate with the target audience; (3) Use icons, images, and illustrations, such as washing machines, clothes, or fresh laundry; (4) Make adjustments to ensure alignment with brand identity.
Development: The objective was to finalize and implement the graphics for social media, such as: (1) templates for promotions, tips, or seasonal offers; (2) explore formats like JPEG and PNG; (3) posts like Buffer or Hootsuite; (4) monitor likes, shares, comments, aiming to refine future designs.
