Logos are vital to a company’s visual identity, and are designed with careful consideration of key brand strategy elements, such as research on industry trends, competitor positioning, and target audience preferences. This ensures the logo stands out.

Logos are crafted to reinforce brand loyalty and recognition, creating a strong visual connection that fosters credibility and familiarity. They capture the brand essence, enhancing brand awareness and a strong presence in the minds of consumers.  

It takes just 10 seconds for a consumer to form an opinion about a brand based on its logo ^{[ResearchGate]}

Marketing materials include design elements for promoting a business, such as business cards, which serve as a compact introduction to your company, and brochures (e.g., magazines and newspapers) that provide detailed content for audience engagement.

Marketing materials extend to the design of book covers and interiors, ensuring that publications are visually appealing and aligned with the brand’s identity. Each of these components plays a crucial role in enhancing your brand's visibility and credibility.

Printed brochures have a 70% higher recall rate than digital ads ^{[DemandMetric]}

Print design is aesthetic design for tangible surfaces, specifically for print on paper rather than digital platforms. Each element is crafted to capture attention, convey important information, and promote products or services in a visually engaging manner.

Print design includes posters, flyers, advertisements (e.g., banners), and packaging visual elements (e.g., labels and shopping bags), which protect products and serve as a key touchpoint for consumer appeal, and a strong, cohesive offline presence.

74% of consumers can remember the branding of a business they received in print ^[VistaPrint]

Social assets involve the creation of visually compelling graphics and templates tailored to the unique dimensions, style guidelines, and legal requirements of each social media platform, such as Facebook, Instagram, X, and LinkedIn.

Socials provide a cohesive and professional appearance for a business across social media, ensuring it is recognizable, memorable, and relatable. This brand consistency boosts engagement while effectively communicating messages.

Consistent branding can increase revenue by up to 23% ^[LucidPress]

Color increases brand recognition by up to 80% ^[Colorcom]

The internal elements reflect the ASE of a company and shape the brand narrative for visual design.

Internal elements serve as the foundation for a cohesive brand identity, company’s culture, organizational behavior, and decision-making processes. They empower employees to become brand advocates, driving customer loyalty.

46% of consumers will pay more for a brand name they trust ^[2]